As the ultimate colour matching system, Pantone Colour always offers inspiration aplenty for brides and grooms wanting to stay bang on trend on their wedding days. It also provides food for thought for the printing, graphic design, paint and makeup industries, with the latest Pantone shade hot property for many individuals and professionals.
2022 may have been the year of Very Peri, a delightfully intricate deep blue shade with a red-violet undertone and floral notes, but 2023 promises something entirely different…
It’s all about Viva Magenta
The Pantone Colour of the Year 2023 is Viva Magenta. This vibrant, bright and bold colour choice is a beautiful option for weddings big and small, whether incorporated as the smallest detail or a bigger focal point. Stylist explains more about what to expect from the hottest colour of 2023:
“Described as ‘a pulsating colour whose exuberance promotes optimism and joy’, it is an animated red that ‘encourages experimentation and self-expression without restraint’. The nuanced crimson red tone is intended to ‘present a balance between warm and cool, and is a hybrid colour, one that comfortably straddles the physical and virtual, evocative of our multi-dimensional world’.”
Using Viva Magenta in your big day scheme
There are many ways that you can incorporate this year’s Pantone Colour into your wedding day scheme and theme. With connotations of power, bravery and fearlessness, the shade is made for modern-day couples looking to put a twist on the classic wedding day.
Thanks to its on-trend status, it’s also one of the most popular bridesmaid dress colours, with the deep yet unforgettably feminine vibe it evokes particularly flattering for all shapes and sizes.
You don’t have to go big with Viva Magenta either to present a colour scheme that is fashionable and beautiful. Use accessories in this shade to add a poignant pop of colour to your wedding wardrobe – grooms that are particularly daring will find Viva Magenta suits that are their perfect matches.
You can add flowers of the same tone to seasonal bouquets for an interesting, varied display that you can carry with you on your wedding day. A Viva Magenta bouquet is a beautiful touch whether you’re opting for a traditional white wedding gown, a cutting-edge and minimalist dress or a vintage, boho classic.
Your wedding tables will benefit from a hit of Viva Magenta too, with single-stem flowers in this bold colour pairing perfectly with dusky pinks.
It’s great for wedding guests too
As you may have expected, the Viva Magenta shade will be huge news on the fashion scene too, with this year’s hottest hue already a key part of many spring/summer 2023 collections. This means wedding guests can also rock a burst of elegant brightness on your wedding day.
From statement shoes and accessories to sophisticated suits, dresses and tailored coats, this decadent and vibrant shade is an excellent choice for stylish guests. Team with black and metallic accessories to continue the warming yet luxurious jewel-toned theme.
